Business Services Industry
Oakland, Calif.-Based Ice Cream Maker to Offer Godiva Chocolate Flavors.
Knight Ridder/Tribune Business News, February, 1999 by The News-Sentinel, Fort Wayne, Ind.
Knight Ridder/Tribune Business News
Feb. 4 -- The owner of the Edy's ice cream plant in Fort Wayne will make what it calls an ultra-premium ice cream with a familiar chocolate name.
Dreyer's Grand Ice Cream will introduce Godiva Ice Cream in April. The ice cream is being produced in a licensing agreement with Godiva Chocolatier Inc.
Dreyer's has taken aim on the super-premium ice cream market. The company is competing head-to-head with Ben & Jerry's Homemade, a company it tried to take over a year ago.
The Edy's plant made Ben & Jerry's while the Vermont ice cream maker expanded its plant.
Ben & Jerry's broke off its 12-year distribution agreement with Dreyer's last year. At that time, Dreyer's Chief Financial Officer...
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