Business Services Industry
Detroit Free Press Automobiles Column.
Knight Ridder/Tribune Business News, March, 1999 by Swan, Tony
Knight Ridder/Tribune Business News
Mar. 4 -- NOISE REDUCES THE SONATA'S OVERALL VALUE: From the beginning, the strongest appeal of any Hyundai automobile has been affordability, which is another way of saying value. That's a key element in Hyundai's pitch for the third generation of its midsize Sonata sedan.
So what do we mean by that? In my mind, value and cheap are not necessarily interchangeable concepts.
When you're buying an automobile, value is a function of what you get for what you pay: comfort-convenience features such as air-conditioning or fancy sound systems, for example.
So far so good. Hyundais almost invariably include more standard equipment than their competitors.
But there's also a quality factor baked...
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