Business Services Industry
States Targeting Sweepstakes.
Knight Ridder/Tribune Business News, March, 1999 by Dufner, Edward
Knight Ridder/Tribune Business News
Mar. 23 -- America's sweepstakes industry presents the world a cheery public face of win-big mailings, cut-rate magazines and grinning celebrity pitchmen. But these days it also wears an uncomfortable label: target.
First came a public hearing by state attorneys general where sweepstakes entrants told of forking over thousands for unwanted purchases while chasing long-odds jackpots.
Three weeks later a Senate panel took testimony on a bill to crack down on deceptive mailings. National television captured senators scoffing at magazine executives' defense of their practices as ethical and honorable.
Bad as those poundings were for sweepstakes promoters, worse news continued to unfold behind closed...
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