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Concept-Driven Startups among Topics at University Park, Pa., Symposium.

Knight Ridder/Tribune Business News, May, 1999 by Hopkins, Margaret

Knight Ridder/Tribune Business News

May 4 -- UNIVERSITY PARK, Pa. -- A new process or a new product and a business plan for taking one or both to the marketplace -- those typify the traditional business model.

But a new model is evolving, one with no product, no process and no business plan. A concept is the starting point.

Robert Miller described several University of Washington startup companies begun on concepts and each now with market capitalizations of $100-plus million at the Pennsylvania State University Technology Transfer and Commercialization Symposium Monday.

"Right now at this point in history, there are a lot of people making investments in and forming companies on concepts," said Miller, director of the Office of...

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