Business Services Industry
The Atlanta Journal and Constitution Linda Sharp Column.
Knight Ridder/Tribune Business News, June, 1999 by Sharp, Linda
Knight Ridder/Tribune Business News
Jun. 7 -- SAAB TAKES ITS LESSONS FROM SATURN: What's up with Saab, the Swedish automaker whose North American operations are based in Norcross?
The answer could come from another planet. Well, sort of.
Actually, it's from Spring Hill, Tenn., home of General Motors' Saturn.
Joel Manby, president and chief executive officer of Saab Cars USA, and John Orth, vice president of sales and marketing, moved to Saab after stints at Saturn. No, not the planet, the car company. They brought much of what they learned to Saab, in which GM also has a big stake.
Their first objective was to restructure the sales and service experience at Saab retailers. It was no secret in the industry that Saab was...
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