Business Services Industry
Charles Schwab's Early Investments Made It a Leader in Online Trading.
Knight Ridder/Tribune Business News, June, 1999 by Hilton, Anthony
Knight Ridder/Tribune Business News
Jun. 29 -- The still-placid world of British private-client stockbroking has been disturbed in the past few days by an unpleasant blast of modern marketing. A series of advertisements placed by Charles Schwab, the American stockbroker which a few years ago bought what used to be known as Sharelink in this country, offers clients old and new commission-free share dealing.
Once again the power behind this story is the Internet. Schwab started life as a discount broker in America, offering a no-frills dealing service that was cheaper than anyone else's. But quicker than any other firm in America it saw how the Internet would revolutionise the financial services industry and in the past couple of years it has bet the...
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