Business Services Industry
The Star-Ledger, Newark, N.J., Workplace Column.
Knight Ridder/Tribune Business News, July, 1999 by Simon, Ellen
Knight Ridder/Tribune Business News
Jul. 23 -- AS PART OF ITS turnaround strategy, Toys "R" Us is thinking small.
Toys "R" Us bought Imaginarium Toy Centers, a small upscale rival, for an undisclosed sum earlier this week. Toys "R" Us said it paid cash for Imaginarium, a chain of 41 small toy stores based in Saddle Brook.
The acquisition is part of Toys "R" Us' strategy to emphasize highquality educational toys. The 1,476-store chain has been losing market share, rethinking how it does business and revamping its stores.
When Toys "R" Us surveyed thousands of customers in the last two years about what they didn't want, they responded, "cheap plastic toys." The toy chain's new store format, called C-3, has a large educational toy...
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