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Conde Nast Nabs Hearst Editor for Mademoiselle.

Knight Ridder/Tribune Business News, September, 1999 by McGee, Celia

Knight Ridder/Tribune Business News

Sep. 2 -- In the ever-escalating poaching war between magazine empires Conde Nast and Hearst, Conde Nast yesterday chose the editor in chief of its rival's British Cosmopolitan to head Mademoiselle.

The naming of Mandi Norwood has led some to wonder if male centerfolds could be next for the 20-something women's magazine. The unabashedly Cosmo-girlish Norwood this summer urged readers to "Have a sin-sational July."

The post became available after editor in chief Elizabeth Crow resigned last week when word of Conde Nast editorial director James Truman's talks with Norwood leaked.

Norwood is credited with having made Cosmo's British edition even bawdier than its American counterpart, which has a...

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