Business Services Industry
Lexington, Ky.-Based Lexmark, Kodak Introduce Digital Photo Printer.
Knight Ridder/Tribune Business News, September, 1999 by Butters, Jamie
Knight Ridder/Tribune Business News
Sep. 21 -- Last year, Lexmark bagged the "techno-Turk" market with the first digital photo printer that needed no PC.
Now the Lexington printer company has teamed up with Kodak to go after a bigger segment -- those who demand simplicity and lower cost.
The two companies yesterday launched the Kodak Personal Picture Maker by Lexmark. An early sign that the printer is easy enough to use: Kodak spokesman Joe Runde left one in his house for a few minutes while he finished some yardwork. When he went back inside, he found that his 14-year-old daughter had created two 5-by-7 images of the family cat.
And the instructions were still vacuum-sealed.
The printer is just that simple to use: Take a...
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