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`Fantasy Factory' Could Help Hasbro Capitalize on Well-Known Characters.
Knight Ridder/Tribune Business News, September, 1999 by Tooher, Nora Lockwood
Knight Ridder/Tribune Business News
Oct. 1 -- PAWTUCKET, R.I. -- Furby on Ice? Rich Uncle Pennybags on Broadway? A Candy Land theme park, or Clue mystery dinner theater?
The possibilities are endless.
Hasbro Thursday announced the creation of a new "fantasy factory" in its toyland empire to create movies, books, Broadway shows and other entertainment endeavors based on its well-known games, toys and characters.
Herb Baum, Hasbro's president and chief operating officer, said the step is part of Hasbro's evolution "into a leading children's and family entertainment company."
Under general manager Willa Perlman, the former head of Golden Books Children's Publishing Group, the new Hasbro Properties Group will take charge of the...
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