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Intel Announces Brand Name for Its Planned 64-Bit Computer Chip.
Knight Ridder/Tribune Business News, October, 1999 by J.n. Sbranti
Knight Ridder/Tribune Business News
Oct. 5 -- Intel has dumped Merced ... the name at least.
It was bound to happen. Intel warned it would. The computer chip maker was just borrowing Merced as a code name for the new processor it's developing. Now it's picked a new name: The Itanium.
Marketing wizards at Intel figure Itanium has more of a high-tech ring to it. They announced the switch Monday. So Itanium is the brand that will be plastered all over the gee-whiz computers of 2000. It will replace Pentium processors as the hot new product with "Intel Inside."
Merced's outside now.
Modesto soon will join it. The word Modesto, that is. Modesto is the code name chosen last year by Novell Inc. for the software it's developing for...
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