Business Services Industry
America Online's New Search Function Will Draw on Human Judgment.
Knight Ridder/Tribune Business News, October, 1999 by Scott, Dave
Knight Ridder/Tribune Business News
Oct. 11 -- America Online is trying to make a search engine with a human touch.
To reach that goal, designers of AOL's new Version 5.0 software are relying heavily on the Open Directory Project, an organization of about 16,000 editors who inspect and grade sites on the Web -- both within and outside AOL.
The result is a search function on AOL that puts human judgment first. AOL
still uses automated searches of the Web to find topics, but that format plays a secondary role and is not the first thing customers see when they are presented with search conclusions.
"Our focus is ease of use and convenience," said John Ayers, vice president, navigational services for AOL. "Search today is still...
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