Business Services Industry
Florida's Sarasota-Bradenton Airport Trying to Lure Southwest.
Knight Ridder/Tribune Business News, November, 1999 by Hollister, Steve
Knight Ridder/Tribune Business News
Nov. 2 -- MANATEE, Fla. -- A host of public figures and local politicians loaned their varying degrees of celebrity status to the Sarasota-Bradenton International Airport in the hope of helping Executive Director Fred Piccolo lure air service from Southwest Airlines.
Sarasota-based Swain Film and Video produced a short video promotion featuring ESPN broadcaster and Sarasota County resident Dick Vitale, among others, urging Herb Kelleher, founder and president of Southwest, to bring low-fare air service to the local airport.
"The challenge was how, in three to five second bits, do we get across the history and uniqueness that Sarasota and Bradenton have?" said Tony Swain, owner of the production company. "It...
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