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Nissan to Put Finishing Touches on Brand Strategy, CEO Says.
Knight Ridder/Tribune Business News, November, 1999 by Zielenziger, Michael
Knight Ridder/Tribune Business News
Nov. 19 -- TOKYO -- Nissan Motor Co. expects within a month to finalize a consistent new brand strategy that will influence the design of every Nissan car by a reconstituted design team, chief executive officer Carlos Ghosn said Thursday in an interview.
The Brazilian-born executive announced a bold restructuring plan last month for Japan's No. 2 automaker. He said then that Nissan will produce a new lineup of cars for the North American market, including a new Sentra in February, an Infiniti Q45 in April 2001 and four wholly new models, including a Nissan Z sports car. Nissan has suffered losses for seven of the last eight years and has run up debts of more than $12.6 billion.
Ghosn said Thursday that his...
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