Business Services Industry
The Orange County Register, Calif., Small Business Column.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, January, 2000 by Norman, Jan
Jan. 3--ENTREPRENEURS: START YOUR WEB SEARCH ENGINES: Will you look at the time! Three days past the beginning of the new year and you've done nothing about that New Year's resolution to start your own business.
You don't even know what type of business to start: What's right, what's trite and what's the next big thing" It's Your Business went fishing for hot start-up suggestions. Rieva Lesonsky editorial director at Entrepreneur Magazine in Irvine, sums up the thoughts of many: "Pick a niche, set up a Web site and sell your heart out." While a tad oversimplified, Lesonsky's advice stresses three major trends.
First, consolidations haven't obliterated small market slices where entrepreneurs can thrive. Second, the Internet is an important component...
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