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Super Bowl to Bring Ad Revenues to Chattanooga, Tenn., ABC Affiliate.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, January, 2000 by Flessner, Dave
Jan. 27--The Tennessee Titans and the St. Louis Rams won't be the only ones trying to score big in Sunday's Super Bowl.
Advertisers are forking over some of the highest prices ever paid for TV commercials for the NFL championship game broadcast. A dozen Internet companies are joining Superbowl regulars like Anheuser-Busch and Pepsi to pay an average of $2.2 million for the 61 network commercials in the game. The rates for the ABC broadcast are up an astonishing 38 percent from last year's Superbowl broadcast on Fox.
Chattanooga's ABC affiliate, WTVC-TV9, is also reaping premium rates because of the first appearance ever of a Tennessee team in the Superbowl. But fan enthusiasm and advertising dollars for Sunday's pro football showdown still won't...
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