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Turner Broadcasting Hires Coke Marketing Executive.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, February, 2000 by Haddad, Charles
Feb. 10--Turner Broadcasting is about to land one of Coca-Cola's top marketing executives, and a leading sports marketer nationwide, to lead cable channel TNT.
Steve R. Koonin, Coca-Cola's vice president for consumer marketing, is expected to be officially named today as TNT's executive vice president and general manager.
Koonin will assume day-to-day control of a channel with 77 million subscribers that is routinely ranked among the top five in terms of viewership.
Koonin's assignment is to build recognition of the channel as a brand -- just like he did during his 14 years at Coca-Cola.
"I bring the ability to build a brand," says Koonin, 42. "My job is to take TNT to the next level, make it one of those 11 channels that people...
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