Most Popular White Papers
Business Services Industry
Southwest Airlines Weighs Its Response to California Skidding Incident.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, March, 2000 by Reed, Dan
Tags: Southwest Airlines Co., Sunday Night
Mar. 7--Before Sunday night, it was a hypothetical problem addressed through an annual disaster drill, like a war game for troops who had never been in battle.
But that evening, Southwest Airlines Flight 1455 skidded off the runway at Burbank, Calif., and came to rest a few feet from a Chevron station. No one in the plane or on the ground was seriously injured.
For Ginger Hardage, Southwest's vice president of corporate communications, and others who responded to the worst operational crisis in the carrier's 27 years, the problem with never having had a crash was, well, never ...
Read the rest of this article with a Free Trial at HighBeam Research.