Business Services Industry

Beanie Baby Craze Sedate in Fourth Promotion at Akron, Ohio, McDonald's.(Knight Ridder/Tribune Business News)

Knight Ridder/Tribune Business News, June, 2000 by Yates, Shana

Jun. 14--Beanie Baby fanatics can take a deep breath. The mania that has accompanied Beanie Baby promotions at McDonald's has cooled to a steady interest.

Tuesday's launch of McDonald's fourth Ty Beanie Baby promotion proved to be a far cry from those of previous years. Though a McDonald's press release predicted record crowds, business was steady, not surging, at Akron-area restaurants.

In past years, Beanie zealots bought multiple Happy Meals only to toss out the food and triumphantly run off with the toy. Lines snaked out the doors and many customers found it difficult to capture those Beanies before stocks were drained.

This year's mood was sedate by comparison. At the McDonald's on State Road in Cuyahoga Falls, the lunch crowd was...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement