Business Services Industry
Insulin by Danish Drugmaker to Be Sold under Wal-Mart Brand Name.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, September, 2000 by Swiatek, Jeff
Sep. 2--A Danish drugmaker will try to chip away at Eli Lilly and Co.'s commanding U.S. market share for insulin by selling its competing product cheaper under a Wal-Mart brand name.
Novo Nordisk said Friday that its insulin will be sold starting this week in all 2,500 Wal-Mart and Sam's Club pharmacies under the retailer's ReliOn brand of diabetes care products.
The Wal-Mart deal marks the first time Novo has marketed its insulin under a retailer's brand and is an attempt to win business from Lilly in its home market.
"Certainly that would be part of our goal," said Novo spokesman Brian Zignego.
Lilly sells about 80 percent of the insulin used by U.S. diabetics, with Novo selling the other 20 percent. Worldwide, the two firms are...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- CUSTOMER WIN: BEA China Selects BMC Software to Deliver Business Service Management Platform
- SiBEAM Invigorates CE and PC Industries with Launch of Products and Partnerships to Fuel WirelessHD® Expansion
- Research and Markets: China Chocolate Market Overview 2009-2010: a Guide to Selling Chocolate in China with Full Forecasts to 2010 and Key Statistical Data
- Project Management Institute Global Accreditation Center for Project Management Education Programs Extends Agreement with China National Steering Committee of Professional Education of Masters of Engineering
- Research and Markets: China Sulfur Industry Report Reveals the Market Increased Greatly, Importing 9.72 Million Tons in the First Nine Months Alone in 2009
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
