Business Services Industry
Technology Firms Mostly Missing from Olympic Advertising.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, September, 2000 by Lohse, Deborah
Sep. 14--Judging by how and where corporate America is choosing to advertise for the 27th Olympiad, you'd think the Internet and other advanced technologies had never been invented.
The advertising planned for the Games being held in Sydney, Australia, is about as traditional as it gets.
In buying ad time from NBC, which began its coverage of the Games on cable Wednesday night and will air the opening ceremony Friday in prime time, advertisers spent almost every advertising dollar on prime-time network-television spots, as they've done for decades. Digital age aside, they spent only a small fraction of that on cable ads, and barely a crumb on Internet ads.
The companies doing the advertising, too, are overwhelmingly well-established household...
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