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Honda's Model X Concept Is for Fun-Loving College Guys.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, January, 2001 by Ulrich, Lawrence
Jan. 10--Several carmakers are chasing the youth market, but Honda Motor Co.'s latest concept vehicle aims at an even smaller slice of the market pie: young, active college guys.
With skateboarders and mountain bikers performing tricks on U-shaped ramps near the stage, Honda unveiled the Model X on Tuesday at the North American International Auto Show. The show opens to the public Saturday.
Model X is a boxy blend of a pickup truck and sport-utility designed as a hang-out space for guys, their friends and their outdoor gear.
The four-seat Model X converts into a pseudo-pickup with a rear roof section that slides forward and a rear window that drops into the tailgate. Double side doors swing out to provide a wide-open loading space.
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