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Southwest Airlines' Planes to Change Colors.(Knight Ridder/Tribune Business News)
Knight Ridder/Tribune Business News, January, 2001 by Reed, Dan
Jan. 17--DALLAS--After 30 years of sticking with its customer-pleasing, profit-producing formula, Southwest Airlines is making a change.
The airline isn't going to issue assigned seats, or serve hot meals. But it is changing colors.
Its desert-tones paint, often kindly called "unique," will give way to a decidedly more vibrant scheme that is every bit as unique.
The new design will prominently feature "canyon blue," a color created specially for Southwest's planes, over "sunrise red" and "blaze orange," offset by "desert gold" striping and lettering.
On Tuesday, the Dallas-based discount carrier showed off the first two copies of its new flying colors in a hanger at the company's corporate headquarters at Love Field.
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