Business Services Industry
Chicago Tribune Marketing Column.
Knight Ridder/Tribune Business News, April, 2001
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News
Apr. 6--Two things the Chicago advertising business is not seeing these days: a. a lot of new business; and b. business coming into town from another market.
Laughlin/Constable's Chicago office, stung late last year by the bankruptcy filing of its biggest client Montgomery Ward, appears to have bucked the recent trend, picking up not only more than $20 million in billings, but landing an East Coast client to boot.
The agency confirmed Thursday that it picked up the $20 million Friendly's Ice Cream Corp. business, previously at GMO/Hill, Holliday Advertising, San Francisco. With 430 company-operated and 120 franchised restaurants, Friendly's, concentrated in the Northeast,...
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