Business Services Industry
Ford, Dealers Brace for Stampede over Tire Replacement.
Knight Ridder/Tribune Business News, May, 2001
By Rick Popely, Chicago Tribune Knight Ridder/Tribune Business News
May 23--Ford Motor Co. will begin notifying millions of owners by mail this week of its plan to replace 13 million Firestone Wilderness AT tires with other brands of tires at no cost.
Aware that many owners won't wait for the mail to arrive, Ford and its dealers are bracing for a stampede of customers who want new tires mounted on their vehicles.
"Dealers know about this and they are prepared, but they may have to order tires for some customers," Ford spokeswoman Sara Tatchio said, suggesting owners call for an appointment. "I wouldn't encourage people to rush to their dealers. We hope we can do this in an orderly fashion."
Ford's analysis indicates that...
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