Business Services Industry
Renton, Wash.-Based Computer Retailer Finds Focus, Identity.
Knight Ridder/Tribune Business News, June, 2001
By Luke Timmerman, The Seattle Times Knight Ridder/Tribune Business News
Jun. 9--To understand one of the most chaotic industries on the planet, ask Firoz Lalji if he's ever known glory only to have it immediately snatched from his grasp.
"Actually, it happens just about every week," Lalji said with a laugh.
That may be an exaggeration, but just a slight one. As it tries to find an identity in the ruthlessly competitive world of computer retail, Lalji's 700-person company in Renton has had to shift gears quickly to survive.
In the past year alone, it changed its name twice, starting with Multiple Zones International, becoming Multiple Zones after dumping 26 foreign sales offices, and then whittling it down a couple weeks ago to...
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