Business Services Industry
Ask Jeeves' Buyout of Atlanta-Based Online Firm, Mailing Lists Raises Eyebrows.
Knight Ridder/Tribune Business News, June, 2001
By Frances Katz, The Atlanta Journal and Constitution Knight Ridder/Tribune Business News
Jun. 20--The sale of Atlanta-based eTour's assets -- including its database of 4.5 million registered users -- to Internet search engine Ask Jeeves has raised issues of privacy on the Web that could have far-reaching impact on the e-commerce industry.
On May 22, eTour.com sold the user database along with its direct Web site delivery technology and a proprietary direct e-mail marketing technology. Also acquired were eTour's client base of advertisers including Coca-Cola, Nestle, Ralston Purina and eBay.
"One thing that was really compelling was eTour's opt-in mail capability," said Paul Wehrley, Ask Jeeves' vice president of business development,...
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