Business Services Industry
Friendly Ice Cream Airs New Ad Campaign.
Knight Ridder/Tribune Business News, June, 2001
By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News
Jun. 22--Eager to rebound after closing roughly 133 restaurants over the past 15 months, Friendly Ice Cream Corp. is airing a new TV ad campaign with theme of "You & me & Friendly's."
Ads aim to reignite the region's love affair with a place famous for Fribbles, Big Beef Burgers, and SuperMelts. Drawing on Norman Rockwell sensibilities, ads show parents and grandparents bonding with kids over ice cream cones and sundaes.
"Seven out of 10 visits made to a Friendly's involves a child under 12," said chief marketing officer Robert L. Hogan. "We bring our kids to Friendly's because our parents brought us to Friendly's."
Some chains are known for their burgers, others...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
