Business Services Industry

Apple Hopes Music Lovers Will Embrace New Portable Audio Player.

Knight Ridder/Tribune Business News, October, 2001

By Jon Fortt, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News

Oct. 25--Soon after Apple Computer announced its $400 iPod MP3 player on Tuesday, one of my buddies from high school instant messaged me from Chicago.

My friend Kasima Tharnpipitchai is a Mac fan. He's such a big Mac fan that in his spare time, he wrote code that allows the Samsung Uproar MP3 phone to connect to Apple's new OS X operating system. By many measures that makes him a bigger geek than I am.

Kasima: hey jon, how was it in person?

Jon: coolio ... and they handed me one ... listening to it now ... very nice

Kasima: really? awesome.

Jon: how're things?

Kasima: good good. just wondering how the ipod is breakthrough...

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