Business Services Industry
Marketing Executive Takes Reins of Bank of America's $145 Million Ad Budget.
Knight Ridder/Tribune Business News, November, 2001
By Rick Rothacker, The Charlotte Observer, N.C. Knight Ridder/Tribune Business News
Nov. 2--Bank of America Corp. on Thursday named Cathy Bessant the company's corporate marketing executive, a position that oversees a national branding campaign and a $145 million advertising budget.
Bessant moves to Charlotte from Tampa, Fla., where she had been the company's small-business executive and president of the company's Florida bank, a position she took early last year. She succeeds Barbara Desoer, who had continued to lead the marketing group since being named consumer products group executive earlier this year.
In a move to combine the bank's communications functions, Chief Executive Officer Ken Lewis said Bessant's position would now oversee...
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