Business Services Industry
Broadcasting Group, Marketers Make Pitch for Advertising on Pay-TV in Thailand.
Knight Ridder/Tribune Business News, November, 2001
By Nondhanada Intarakomalyasut, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Nov. 6--United Broadcasting Corporation Plc (UBC), along with marketers and advertisers, is again stepping up the campaign to allow advertising on pay-television.
Allowing advertising would not only help loss-ridden UBC to stay in business, but would provide economic and social benefits to the public, according to advertising industry veteran Seri Wongmontha.
UBC reported a net loss last year of 2.1 billion baht and has accumulated losses of 4.5 billion baht.
"Having advertisements means that consumers have the right to choose [among the products advertised]," Dr Seri said yesterday at an Advertising Association of Thailand seminar.
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