Business Services Industry

Brewery to Offer Beer-Tequila Mix in Thailand.

Knight Ridder/Tribune Business News, December, 2001

Bangkok Post, Thailand Knight Ridder/Tribune Business News

Dec. 7--The rising popularity of pre-mixed alcoholic beverages has prompted Boon Rawd Brewery to diversify beyond its core beer business.

A locally made beer-tequila mix under the ES brand is being introduced by CVS Syndicate Co, a Boon Rawd subsidiary, to compete in a market now dominated by imported brands.

Although the market for pre-mixed cocktails was relatively small, it had the potential to grow rapidly as consumer awareness was rising, said CVS marketing director Sukumarn Swankarm.

ES will be produced at Pathum Thani Brewery, one of the Boon Rawd production facilities, which would give the product a competitive edge over imported brands because it would have...

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