Business Services Industry
Southwest to Pull Iconic Plastic Boarding Pass.
Knight Ridder/Tribune Business News, January, 2002
By Janet Adamy, Contra Costa Times, Walnut Creek, Calif. Knight Ridder/Tribune Business News
Jan. 18--First Herb Kelleher. Now the plastic boarding pass.
Only months after its well-known CEO stepped down, Southwest Airlines confirmed Thursday it will replace one of the carrier's most recognizable icons with paper passes just like the ones every other airline uses.
But fans of the renegade airline can rest assured that it has no plans to give up its infamous "cattle call," in which passengers are loaded onto airplanes in groups ("Now boarding one through 30") and no one has assigned seats.
The multi-colored, often bent cards have given waiting passengers something to fidget with for most of Southwest's 30-year history.
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