Business Services Industry
The Orlando Sentinel, Fla., Shop Talk Column.
Knight Ridder/Tribune Business News, February, 2002
By Sarah Hale, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Feb. 2--Start saving your money now, basketball fans, if you intend to keep up with the Air Jordan phenomenon. It's going to get a little pricey.
Air Jordans, Nike's most successful brand of basketball shoes -- thanks to their sponsor and namesake, NBA superstar Michael Jordan -- go on sale next Saturday for a whopping $200 a pair, making them by far the most expensive athletic shoes yet.
Packed in a metallic-silver case lined with black-foam padding, the Air Jordan XVII is expected to draw big crowds at retailers across the country. Instead of opening at 10 a.m., Champs Sports in Orlando Fashion Square mall will open two hours earlier to accommodate Jordan...
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