Business Services Industry
Walt Disney World Cancels `Star Wars Weekends'.
Knight Ridder/Tribune Business News, February, 2002
By Robert Johnson, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Feb. 22--Walt Disney World has quietly scrubbed plans for its sixth annual "Star Wars Weekends" event in May, even though a fifth installment of George Lucas' mega-hit movie series will debut May 16.
The popular promotions, replete with autograph-signing actors from previous Star Wars movies, drew thousands of movie buffs from around the nation -- dozens of whom typically lined up before dawn outside MGM Studios' turnstiles.
But Disney may have had little choice about missing out on a chance to ride the marketing rocket of the forthcoming Star Wars: Episode II Attack of the Clones.
The scrub appears to be something of a snub by Lucasfilm Ltd. So...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
