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The Dallas Morning News Sports Business Briefs.

Knight Ridder/Tribune Business News, February, 2002

By Richard Alm, The Dallas Morning News Knight Ridder/Tribune Business News

Feb. 24--WILSON, CRENSHAW JOINING FORCES: Wilson Sporting Goods Co. went to Austin this week to film television commercials for its new golf ball with Ben Crenshaw.

The former University of Texas golfer, who joined the Professional Golfers Association's senior tour this year, will be the first to play the Wilson Staff True in professional competition.

Luke Reese, Wilson's vice president and general manager for golf, said the new ball achieves a perfect weight balance between the cover and core, so it doesn't drift on putts and other shots.

When it came time to sink a 20-footer in front of the cameras, Crenshaw stepped up to the ball and knocked it in,...

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