Business Services Industry
Boise Cascade Launches New Brand Identity.
Knight Ridder/Tribune Business News, March, 2002
The Times-News, Twin Falls, Idaho Knight Ridder/Tribune Business News
Mar. 15--BURLEY, Idaho--Boise Cascade Corp. on Thursday said it is changing its trade name to Boise and launching a new brand identity to more accurately reflect the full scope and focus of its business.
The company's corrugated container plant in Burley is part of Boise's Paper Division, which now will be called Boise Paper Solutions.
"We are very pleased to introduce our new name and launch our new corporate identity," George J. Harad, chairman and chief executive, said in a statement. "Our new brand allows us to maintain continuity with Boise Cascade's distinguished heritage, while more clearly reflecting the business transformation we have undergone over the past...
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