Business Services Industry
Adidas America President Discusses Plans for Company.
Knight Ridder/Tribune Business News, March, 2002
By Boaz Herzog, The Oregonian, Portland, Ore. Knight Ridder/Tribune Business News
Mar. 25--The Adidas America welcome mat for Ross McMullin should have come with a warning: "Watch your step -- tough times ahead."
The Canadian thrust himself into a new job in a fiercely competitive industry more than a year and a half ago. As Adidas America president, he received a mandate from the brass at German parent company Adidas-Salomon: revive sales in the United States, the world's largest market for athletic shoes, apparel and equipment.
The company's U.S. sales grew rapidly during the mid-1990s but stagnated late in the decade in an industrywide downturn that also hurt Nike and other rivals.
McMullin had just begun adjusting to Adidas...
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