Business Services Industry

Fort Worth Star-Telegram, Texas, Mitchell Schnurman Column.

Knight Ridder/Tribune Business News, March, 2002

By Mitchell Schnurman, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News

Mar. 31--Allen Questrom makes leadership look easy.

He's so natural at promoting simple truths and core values, and reducing business strategies to their essence.

Prime example: Customers shop at J.C. Penney for the merchandise, not the service.

So that's where Questrom focused when he began reviving the dismal department store chain 18 months ago.

Ka-ching!

"Provide great products," he said. "Now, that's a service."

Watching Questrom explain his latest business turnaround is like watching Pete Sampras rally on a tennis court or Alex Rodriguez start a double play.

Something really hard, something easy to...

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