Business Services Industry
Fort Worth Star-Telegram, Texas, Mitchell Schnurman Column.
Knight Ridder/Tribune Business News, March, 2002
By Mitchell Schnurman, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News
Mar. 31--Allen Questrom makes leadership look easy.
He's so natural at promoting simple truths and core values, and reducing business strategies to their essence.
Prime example: Customers shop at J.C. Penney for the merchandise, not the service.
So that's where Questrom focused when he began reviving the dismal department store chain 18 months ago.
Ka-ching!
"Provide great products," he said. "Now, that's a service."
Watching Questrom explain his latest business turnaround is like watching Pete Sampras rally on a tennis court or Alex Rodriguez start a double play.
Something really hard, something easy to...
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