Business Services Industry
Houston, Texas, Baseball Team Caters to Spanish-Speaking Fans on Internet.
Knight Ridder/Tribune Business News, April, 2002
By Christopher Sherman, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Apr. 3--KISSIMMEE, Fla.--When the Houston Astros trained in Osceola County last month, one in every four players on the 40-man spring roster had been born in Latin America.
The team runs baseball academies cultivating local talent in the Dominican Republic and Venezuela, and a third is nearly completed in Nicaragua. The Astros' Hispanic fan base is estimated at 20 percent.
It should come as no surprise, then, that the Astros have a Spanish-language Web site.
"In our market, it is just so obvious that you have to do that," said Rosi Hernandez, vice president of market development for the Astros, who finished spring training last week and are...
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