Business Services Industry
Students at North Carolina's Wake Forest University Study Furniture Expo.
Knight Ridder/Tribune Business News, April, 2002
By Richard Craver, High Point Enterprise, N.C. Knight Ridder/Tribune Business News
Apr. 22--Increasing international attendance at the furniture market will require a bigger effort to meet foreign attendees' needs, a Wake Forest University business report is expected to state.
The International Home Furnishings Market Authority, along with the N.C. Furnishings Export Council, commissioned a study by a group of Wake Forest MBA students. The students will make their recommendations to the two agencies this morning.
"The group's findings will demonstrate what the industry already knows," said Peter Cunningham, director of international trade for the N.C. Commerce Department.
"Companies and markets that step out and establish...
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