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Nantucket Nectars Gets Its Message Out on Taxi Cabs in Boston Area.
Knight Ridder/Tribune Business News, April, 2002
By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News
Apr. 26--In recent years, locals have become accustomed to seeing buses "wrapped" in an advertising message that turns them into a rolling billboard.
Now locals may see taxis wrapped in ad messages from Nantucket Nectars, a Cambridge company whose motto is: "We're juice guys." Assisting Nantucket Nectars in this effort is Clear Channel Taxi Media, a unit of Clear Channel Communications Inc., which owns everything from radio stations to billboard companies.
Clear Channel Taxi Media, whose chief business is selling ad space on taxi tops, once wrapped five local cabs for a dot-com company that no longer exists, said regional vice president Michael MacDonald. Nantucket Nectars...
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