Business Services Industry
San Diego's Claritas Studies Myrtle Beach, S.C., Demographics by ZIP Code.
Knight Ridder/Tribune Business News, May, 2002
By David Wren, The Sun News, Myrtle Beach, S.C. Knight Ridder/Tribune Business News
May 7--If you live in ZIP code 29577, you're probably nibbling on some grits in between puffs of pipe tobacco while waiting for a night of pay-per-view wrestling matches to begin.
Zip code 29544? You're probably stocking up on Velveeta cheese and cigarettes.
In the realm of database marketing, you really are where you live.
San Diego-based Claritas Inc., one of the nation's largest market analysts, has studied the Grand Strand's 340,000 residents in 26 different ZIP codes and pigeonholed them all into just 13 groups with catchy titles such as The Golden Ponds and Back Country Folk.
People in each of those categories, Claritas says, tend...
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