Business Services Industry
At Las Vegas Software Convention, Companies Use Gimmicks and Straight Talk.
Knight Ridder/Tribune Business News, May, 2002
By Matthew Crowley, Las Vegas Review-Journal Knight Ridder/Tribune Business News
May 10--Smarts' Gary Baker didn't worry about competing in Networld Interop's distraction derby.
All around him, the Las Vegas Convention Center floor crackled with the collective cry of "Hey, look here." Amplified hawkers, schooled in techno lingo, shouted the applications alphabet to seated circles of conventioneers. IP! IT! LAN!
Booth people dangled freebies at passers-by. See our stuff! Get a shirt! A toy! A pen!
Throngs three deep ringed a trampoline at a booth for Sprint to watch Olympic athletes on skis spring into the rafters. Look! Up there! It's a split! A somersault!
A Sprint spokeswoman said the athletes were versatile and...
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