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Denver-Based Frontier Airlines Fights for Discount Travel Agency to Pull Ad.
Knight Ridder/Tribune Business News, May, 2002
By Greg Griffin, The Denver Post Knight Ridder/Tribune Business News
May 14--Frontier Airlines has asked discount online travel agency Hotwire.com to stop running a radio advertisement it says misleads people about the airline's fares and safety.
Denver-based Frontier also sent a letter to the U.S. Department of Transportation supporting a complaint against Hotwire by American Trans Air, and said it may file its own complaint.
A Hotwire representative on Monday said the company will not pull the ads.
Hotwire mentions the carriers in separate ads that invite listeners to "fly a big-name airline for a no-name airline price."
In one ad, a Hotwire representative finds a man on the street and invites him to search for a ticket...
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