Business Services Industry
The Dallas Morning News Business Book Review Column.
Knight Ridder/Tribune Business News, May, 2002
By Dennis Fulton, The Dallas Morning News Knight Ridder/Tribune Business News
May 26--You may remember the ad jingle, "Plop plop, fizz fizz: Oh, what a relief it is!"
Or "I Love New York."
Or "Quality is job one."
Or "Flick your Bic."
For decades, companies that needed to rejuvenate sales turned to New York agency Wells, Rich, Greene Inc.
To Dallasites of the 1960s and '70s, the firm was equally known for its founder, Mary Wells, and her corporate-suite marriage to Harding Lawrence, the flamboyant head of Braniff Airways.
In her just-published autobiography, A Big Life (in advertising) (Alfred A. Knopf, 307 pages, $26), Mary Wells Lawrence reminisces about being the first woman to head a New York ad...
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