Business Services Industry
Growth Seen in Southeast Asia's Advertising Industry.
Knight Ridder/Tribune Business News, June, 2002
By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Jun. 14--Despite political instability and economic uncertainty, Southeast Asia remains an attractive market for the advertising industry with significant growth expected in the next few years.
The New York-based DDB Worldwide Communications Group made this bullish forecast, noting that growth would result from an economic recovery and greater confidence in spending by consumers in different countries.
DDB is part of the Omnicom Group, which is listed on the New York Stock Exchange. The group includes another advertising agency, TBWA.
Greg Taucher, the group's president and chief executive for Southeast Asia, said in Bangkok yesterday the...
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