Business Services Industry

Thai Marketing Group Modernises Management Style.

Knight Ridder/Tribune Business News, June, 2002

By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News

Jun. 19--Central Marketing Group (CMG), the oldest marketing firm in the Central Group with 55 years in operation, has reorganised to adopt a modern management style.

The goal is to meet new challenges in international markets and expand the company's customer base by making more lifestyle products.

Chief executive officer Pichai Chirathivat, 41, said the four companies in the group would now report directly to CMG. They cover manufacturing (Central Garment Factory and SK Garment) and wholesaling and marketing (Central Trading and Centrade Sakol).

The supporting activities of all business units -- dealing with personnel, finance, warehouses,...

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