Business Services Industry

Innovative Manufacturing Gives Dell Computer An Advantage.

Knight Ridder/Tribune Business News, June, 2002

By Crayton Harrison, The Dallas Morning News Knight Ridder/Tribune Business News

Jun. 23--ROUND ROCK, Texas--In a bustling factory in this Austin suburb, Dell Computer Corp. is persuading the business world that there's a better way to make a product.

Who needs distribution centers? Conveyor belts zip a stream of Dell boxes to trucks waiting, engines gunning, in docks right outside the building. Why use a screwdriver? Workers with nimble fingers snap computer components into place, saving valuable seconds.

Dell has skipped over the conventional wisdom, which says computer companies should focus on designing products and outsource manufacturing to other firms. Competitors and even other industries are taking note.

"It used to...

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