Business Services Industry
Mergers in Media Companies No Guarantee of Success, Warns Thailand Expert.
Knight Ridder/Tribune Business News, July, 2002
By Nondhanada Intarakomalyasut, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Jul. 11--Mergers and acquisitions by media conglomerates seeking to become stars of the digital revolution are not always a short-cut to success, according to an industry expert.
Size did not guarantee success unless the firms had a business focus and the ability to synergise their strengths, said Malcolm Wall, chief operating officer of UK-based United Business Media (UBM).
He cited the marriages of AOL-Time Warner and of France-based Vivendi with Canada's Seagram, both of which have failed to achieve the full benefit of their unions.
Time Warner has been likened to a woman who agreed to marry a man for his money, only to find out that he...
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